Web Site Not Working - SeyeneCo Web Design for website design in Scotland

The following article will help you understand why your website is not generating any business for you, and provide you with options for improving things.

Whether you're just curious as to why your website isn't generating business for you, or you've decided to bite the bullet and get it fixed the following article will provide you with the route to finally achieving website success.

In the next 5 minutes as you read this entire article you'll see how easy it is to make your website finally generate you business. You'll also learn:

So why's your website not generating business?

A great website has to look good, generate leads from search engines and convince the reader to take the action you want them to i.e. contact or buy from you. This might seem obvious, but if just one of these principles is lacking then the entire website will go nowhere, and fast.

Check your website against these principles. If your website doesn't satisfy one then you're annoying the visitor before convincing them that you're the company to solve their need.

Up to 75% of the visitors to your website should be coming from search engines i.e. Google, Yahoo, MSN etc. This means that when people search for the products and services that you offer they should be finding your website. A properly optimised website will appear in the first few pages of the websites that Google, Yahoo & MSN return to the user.

Some of the reasons your website might not be appearing in the search engines are:

Every page on your website should have an action for the visitor at the end of it. For example phone us now, contact us now, click the buy button now etc. If your web pages don't have this then you're not encouraging your visitors to take the desired action.

Now you know the problem, what do you do?

Believe it or not, you've actually taken the first important step towards fixing your website - you've acknowledged the problem. Too many companies in your same situation simply give-up on the website and become bitter towards the original developer.

As with many things in life there are those who can, and those who can't. The website designer you used previously clearly failed in one of the three key development aspects of the site:

Don't worry all is not lost - it's a lot easier to fix a broken website than to create one from scratch.

Fixing your website

This starts by attempting to identify what's specifically going wrong with your website. I would start by asking whether your website looks good. Now I don't mean whether your website has animation, flash and funky menus on every page - I mean does it look good? Everybody has their own view as to what a nice website looks like, and most people can spot a bad looking website a mile away.

Another easy way to establish whether your website looks good is to ask your clients what they think of it. I wouldn't ask the original website designer for obvious reasons.

Next you need to check whether you've actually generated any business from the website? Hopefully you've kept track of this since launch. If your website hasn't generated any business for you then at least you're now doing something about it.

The vast majority of visitors to your website should be reaching it via the major search engines. Checking to see whether your website is appearing in Google, Yahoo & MSN will be the easy part. Simply visit the search engines and see whether you can find your company website appearing in the first three pages for any of the services or products that you offer.

If your website only appears when searching for your company name, then you have a problem. If your website doesn't even appear when searching for that then you have a major problem. As I have said previously, acknowledging the problem is the first step to changing the situation.

Lastly, go through each page on your website and ensure that there's an action at the end of the text. For example if you're a sandwich supplier then the page listing those sandwiches that you make should finish with something like "For the tastiest sandwiches in Edinburgh call us on ...".

Now you have a rough idea as to why your websites not generating you any business.

Enhance your website

As you're about to change your website to improve its performance you should take the opportunity to talk to your clients about what they'd like to see on it.

You might find that some of your clients would like more news about your company, or perhaps the facility to download forms. As with business, the way to make your website a great success is to identify what your clients actually need and provide them with it.

Costing the development of your website

The cost of redeveloping your current website depends upon several factors such as:

As a ball park figure each page on your website will cost between £75 and £150 to redevelop. Obviously there are companies and individuals who will charge much less and much more than this.

Choosing a website design company

The worst way to decide which web site design company to choose is through looking for the cheapest quote. Obviously you want to develop a great website without having to invest more than you can afford, yet the expression "pay nuts, get monkeys" should be foremost in your mind.

Some things to definitely consider when deciding on a website design company are:

Your previous website designer failed with one or more of these tasks, so you'll want to ensure the next designer knows what they are doing.

For an analogy a website is like a salesman. If the salesman looks good, generates great leads and has a fantastic sales talk then your business will thrive. If anyone of these three vital components isn't effective then you'll get no extra business.

The look of the website is compared to the look of the salesman. The leads the salesman generates is compared to the traffic generated via the search engines. And lastly, the sales talk is matched to the web copy of the website. For your website to be a success all three ingredients must be present.

You're the owner of a property letting company based in Glasgow, where you have several properties on offer. Your current website has been up and running for a year and generated no new business.

After doing some Internet based research you know that there are 121 people a month looking for property to rent in Glasgow. Each property you manage to rent earns you £100 commission per month.

If your website is sitting at the top of the search engines for the phrase "property letting Glasgow" then there's a very good chance you'll get all 121 people to visit your site. Taking a conservative conversion rate of 5% then this means you'll get an extra 6 sales per month.

Six extra sales per month at £100 each means that you'll quickly recover the initial investment in the website.

However, and this is the catch, if your website isn't sitting in a high position in the search engines for your targeted phrase then the number of people visiting your site will be lower, the sales will be lower, and the commission will be lower.

So when evaluating quotes from potential website designer simply choosing the cheapest could be an expensive long term mistake. You need to ensure that the designer you choose has the ability to get your site rated near the top of the search engines.

So now what?

You now know the three possible reasons your website isn't generating you any business. I talked you through:

Provided you follow these steps your website will be fixed and generating business in no time.

If you're based in Scotland and your website isn't generating you business then phone SeyeneCo on 01698 292 296 and we'll get it fixed.

Read what some of our clients have said about us:

I can honestly say that SeyeneCo offered me a thorough and professional website design service, from the consultation stage through to the actual website launch. I would advise anyone who is considering obtaining a website for their business to contact SeyeneCo Web Design.
Linda Grace Gemmell, Original Scottish Landscape Paintings, Scotland.

Seyeneco web design have the professional skills and knowledge to cater to their clients needs and specifications. Our business has new clients and business leads thanks to them. We have trust and confidence in Seyeneco and without hesitation would recommend their services.
Charmaine Gittens, Director, Liki Importation, Spain.

1)	Has your website never generated business for you?	Yes No
2)	Would you like to understand why your website isn't working?	Yes No
3)	Do you want to start generating business from your website?	Yes No

"How to get your website finally working and generating sales for you."

Why a few simple changes can get things working.